Year of Eating Differently (95): Benjy's, New Oxford Street

Benjy's used to be a chain of cheap sandwich joints that spectacularly self-destructed in 2007. Prior to then, they used to serve pretty awful sandwiches and other items of food, that were sometimes handed out to the homeless if they weren't sold by the end of the day. A cruel man might suggest that it would have been unsurprising if they'd been told by the homeless to keep the sandwiches - if that was all they could afford, they needed them more than the average tramp did.
So I was a little surprised to light upon a Benjy's still trading on New Oxford Street. Nothing was branded as Benjy's food - I had a quite foul plastic wrapped mozzarella roll from 'The Food Company', a name that betrays the same imaginativeness that was applied to their recipes - and the Eccles cake and packet of crisps were also standard fare. One does wonder if the location had just been taken over by somebody else, too lazy to dispense with the Benjy's logo.
If you feel some nostalgia for a very cheap sandwich shop from the turn of the century, pop along. Otherwise, I can't see much reason for it.