Using Excel for Search Engine Optimisation (part 1)

Excel, for all its shortcomings, is an ok tool for handling lots of data - databases are better than spreadsheets, but then you have to be a proper data geek to use them. Excel, on the other hand, is fairly ubiquitous and accessible to beginners. Search engines, particularly Google and latterly Bing, collect vast amounts of data, some of which they share with webmasters and SEO types (through tools like Google Analytics and Webmaster Tools), and which we can then use for search engine optimisation.