Stockholm's new advertising campaign

Now normally I despise viral marketing, but there's something about Stockholm's new tourism campaign that's just too happy to resist. Is it the singing Swedes? The dancing meatballs? The dancing glitterball that's shaped like a glitterball? The race HQ from the '06 Singlespeed World Champs appearing in the background? The clever approach to personalisation, where they just rerecorded the song with the most popular 50 names they could think of in it? Whatever, it's all good.